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We've seen the interviews on Larry King Live,
and on Oprah!
Just about everywhere we go we find
people are talking non-stop about
THE SECRET
Is this publishing phenomenen's explosive success really the product of some very expensive and well orchestrated marketing? Maybe, but that only explains how we learned about it. Statistics say we're actually buying the product faster than it comes to the store shelves. Can anyone deny that it REACHES us right from the beginning?
This is Motivation driven by it's own motivational message! And the marketing genius to put it in front of us is clear.
Long before the first interview with Larry King there was a rash of "don't miss it" email messages running downline at full speed in every MLM network that has my address.
Please note: When you have contact with someone high up in a couple MLM organizations, you have access to potentially thousands in your audience.
The message, which came from another network associate, not from the publisher of THE SECRET included a teaser link to the official "trailer" and shopping website. I'd bet at least 80% of us followed that link out of curiosity because it came from someone we work with on a regular basis.
Two more messages came a week before the show and again on the day of the show, reminding me to set my recorder so I wouldn't miss any of the good stuff.
The same thing happened before the second showing on Larry King Live, and again the day before The Secret was featured on Oprah.
It would be reasonable to say those shows benefited measurably much by the massive sales and MLM networks spreading the word. And no one would argue that being on both Larry King Live and Oprah didn't help The Secret become as well known as it is.
But, clearly, it's the product itself that keeps the momentum of sales going. One of my business associates told me she personally bought ten copies of the DVD to give as gifts to her employees. I've already bought both the DVD and the Audiobook versions for my personal use and ordered more for the family.
The volume result that many of us are not just buying them, we're buying them in multiples, should send a clear message to other publishers of motivational media. The price structure, along with the product, has a lot to do with the volume of orders.
Forget the half-hour infomercials filmed on the beach. Forget the free trips, the dancing babes, the "also includes", and the discount subscriptions to future additions.
Give us a good product at a reasonable street price and then stand out of the way. The buying customers will do the rest.
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